always open day
An Open Day for everyone. No passport required.
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problem
For future students, there’s nothing like going to an Open Day, meeting your professors and getting a feel for the campus. But 51% of undergraduates from the University of Melbourne are international students, making it a real challenge to attend the event.
solution
We found a way to take the Open Day to them, any time of the year, without needing a passport.
Always Open Day is a direct mail piece, that becomes a Virtual Reality viewer using any smart phone and a youtube link. University professors guide you around the city and campus creating a truly immersive and inclusive experience.
For 360º experience – Desktop (click and drag). Mobile (open on YouTube).
year
2017
agency
Hive Creative
team
Art Direction: Josh Mann Film/Editing: Benjamin Stoner Creative Direction: David Buttigieg + Wayne Murphy
category
Advertising
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Take a look around. Make yourself at home.
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The viewer can be sent through the mail and comes with a brochure insert for futher information.
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Always Open Day was launched at a "traditional" Open Day as an activation for the Bachelor of Design.
see also
