Branding the Blue Pacific
Branding the Blue Pacific
Branding the Blue Pacific
Branding the Blue Pacific
A visual icon for legal icons.
A visual icon for legal icons.
A visual icon for legal icons.
A visual icon for legal icons.
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problem
The Pacific Islands face unprecedented vulnerability amidst the climate crisis. Blue Pacific, however, believes the law can be a formidable tool in their defence. In regions lacking local expertise or accessibility, the Collaborative partners with leading Australian law firms to provide consultation, support, and collaboration for those on the frontlines of the climate battle.
solution
In developing this brand, my aim was to steer clear of cliché legal imagery. I wanted to create a mark that captured a strong sense of place and conveyed the unity of two entities while remaining simple enough to let the breathtaking Pacific scenery shine through. (After all, that's what they're fighting for). I couldn't go past this little island monogram.
problem
The Pacific Islands face unprecedented vulnerability amidst the climate crisis. Blue Pacific, however, believes the law can be a formidable tool in their defence. In regions lacking local expertise or accessibility, the Collaborative partners with leading Australian law firms to provide consultation, support, and collaboration for those on the frontlines of the climate battle.
solution
In developing this brand, my aim was to steer clear of cliché legal imagery. I wanted to create a mark that captured a strong sense of place and conveyed the unity of two entities while remaining simple enough to let the breathtaking Pacific scenery shine through. (After all, that's what they're fighting for). I couldn't go past this little island monogram.
problem
The Pacific Islands face unprecedented vulnerability amidst the climate crisis. Blue Pacific, however, believes the law can be a formidable tool in their defence. In regions lacking local expertise or accessibility, the Collaborative partners with leading Australian law firms to provide consultation, support, and collaboration for those on the frontlines of the climate battle.
solution
In developing this brand, my aim was to steer clear of cliché legal imagery. I wanted to create a mark that captured a strong sense of place and conveyed the unity of two entities while remaining simple enough to let the breathtaking Pacific scenery shine through. (After all, that's what they're fighting for). I couldn't go past this little island monogram.
problem
The Pacific Islands face unprecedented vulnerability amidst the climate crisis. Blue Pacific, however, believes the law can be a formidable tool in their defence. In regions lacking local expertise or accessibility, the Collaborative partners with leading Australian law firms to provide consultation, support, and collaboration for those on the frontlines of the climate battle.
solution
In developing this brand, my aim was to steer clear of cliché legal imagery. I wanted to create a mark that captured a strong sense of place and conveyed the unity of two entities while remaining simple enough to let the breathtaking Pacific scenery shine through. (After all, that's what they're fighting for). I couldn't go past this little island monogram.
year
2024
agency
Josh Mann Creative
team
Art Direction/Graphic Design: Josh Mann
category
Branding and Identity
year
2024
agency
Josh Mann Creative
team
Art Direction/Graphic Design: Josh Mann
category
Branding and Identity
year
2024
agency
Josh Mann Creative
team
Art Direction/Graphic Design: Josh Mann
category
Branding and Identity
year
2024
agency
Josh Mann Creative
team
Art Direction/Graphic Design: Josh Mann
category
Branding and Identity
01
Brand guidelines
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Brand guidelines
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Brand guidelines
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Brand guidelines
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Templated poster designs.
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Templated poster designs.
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Templated poster designs.
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Templated poster designs.
see also
see also
see also
see also
