discover what you're made of
discover what you're made of
discover what you're made of
discover what you're made of
Basically, just daring country kids to reach their potential.
Basically, just daring country kids to reach their potential.
Basically, just daring country kids to reach their potential.
Basically, just daring country kids to reach their potential.
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problem
Students from rural Victoria represent about 30% of the state’s student population, but far less attend university. The University of Melbourne wanted to let these students know, that studying at Australia’s best university, was within their reach.
solution
We found a way to Help them to see through their fears by introducing them to other students who had already left rural towns, to study medicine at Melbourne.
problem
Students from rural Victoria represent about 30% of the state’s student population, but far less attend university. The University of Melbourne wanted to let these students know, that studying at Australia’s best university, was within their reach.
solution
We found a way to Help them to see through their fears by introducing them to other students who had already left rural towns, to study medicine at Melbourne.
problem
Students from rural Victoria represent about 30% of the state’s student population, but far less attend university. The University of Melbourne wanted to let these students know, that studying at Australia’s best university, was within their reach.
solution
We found a way to Help them to see through their fears by introducing them to other students who had already left rural towns, to study medicine at Melbourne.
problem
Students from rural Victoria represent about 30% of the state’s student population, but far less attend university. The University of Melbourne wanted to let these students know, that studying at Australia’s best university, was within their reach.
solution
We found a way to Help them to see through their fears by introducing them to other students who had already left rural towns, to study medicine at Melbourne.
Many medical universities around the world use anatomical body painting as a learning method. We saw an opportunity to compare this discovery of anatomy, with the discovery of personal growth that the students experience during their time at university.
We posed a simple challenge to future students;
'Discover what you're made of'.
We recruited 5 young medical students, who had overcome the challenge of leaving their homes in the country, to study. We then transformed them with body paint to show all the systems of the body which served as a conduit to let them tell their personal stories and encourage future students.
year
2017
agency
Hive Creative
team
Art Direction: Josh Mann. Creative Direction: David Buttigieg. Cinematography: James Ballard
category
Advertising
Many medical universities around the world use anatomical body painting as a learning method. We saw an opportunity to compare this discovery of anatomy, with the discovery of personal growth that the students experience during their time at university.
We posed a simple challenge to future students;
'Discover what you're made of'.
We recruited 5 young medical students, who had overcome the challenge of leaving their homes in the country, to study. We then transformed them with body paint to show all the systems of the body which served as a conduit to let them tell their personal stories and encourage future students.
year
2017
agency
Hive Creative
team
Art Direction: Josh Mann. Creative Direction: David Buttigieg. Cinematography: James Ballard
category
Advertising
Many medical universities around the world use anatomical body painting as a learning method. We saw an opportunity to compare this discovery of anatomy, with the discovery of personal growth that the students experience during their time at university.
We posed a simple challenge to future students;
'Discover what you're made of'.
We recruited 5 young medical students, who had overcome the challenge of leaving their homes in the country, to study. We then transformed them with body paint to show all the systems of the body which served as a conduit to let them tell their personal stories and encourage future students.
year
2017
agency
Hive Creative
team
Art Direction: Josh Mann. Creative Direction: David Buttigieg. Cinematography: James Ballard
category
Advertising
Many medical universities around the world use anatomical body painting as a learning method. We saw an opportunity to compare this discovery of anatomy, with the discovery of personal growth that the students experience during their time at university.
We posed a simple challenge to future students;
'Discover what you're made of'.
We recruited 5 young medical students, who had overcome the challenge of leaving their homes in the country, to study. We then transformed them with body paint to show all the systems of the body which served as a conduit to let them tell their personal stories and encourage future students.
year
2017
agency
Hive Creative
team
Art Direction: Josh Mann. Creative Direction: David Buttigieg. Cinematography: James Ballard
category
Advertising
01
OOH campaign
01
OOH campaign
01
OOH campaign
01
OOH campaign
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Activation on V-Line trains reaching country Victoria.
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Activation on V-Line trains reaching country Victoria.
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Activation on V-Line trains reaching country Victoria.
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Activation on V-Line trains reaching country Victoria.
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Behind the scenes.
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Behind the scenes.
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Behind the scenes.
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Behind the scenes.
see also
see also
see also
see also
