Matt Berry does nothing for Movember

Making the celebrity endorsement work smarter, not harder.

problem

Over its 22-year history, Movember has supported over 1,320 men’s health projects, across 23 countries to improve men’s mental health, suicide prevention, prostate cancer and testicular cancer outcomes. The challenge? Communicating the scale and complexity of that volume of impact. (It's not something that can fit neatly into a 2 minute social post).

solution

We decided to create a video where we opened the books and showed people... every. thing. we. do. Spoiler alert: That takes about 14 minutes and we didn't have a "Matt Berry reading for 14 minutes budget".

year

2025

agency

Movember Creative Studio

team

Concept / Creative Direction: Josh Mann Movember Producer: Licia Conn Produced/Directed by: Audacious Productions, Daniel Audritt & Kat Butterfield