Men In Mind Launch

The truth about men's therapy

problem

Around 50% of men who die by suicide have been in contact with health services prior to their death. That lead Movember to develop Men In Mind training – an online course designed to improve therapy outcomes for men, by helping therapists to understand them better. Many therapists report a range of difficulties from helping men access and describe their emotional world, to responding to anger or aggression. We needed to show therapists that these struggles are common and that there was a solution.

solution

To authentically show these common issues, we interviewed a large group of therapists and male clients to find the unfiltered thoughts they were having while sitting in sessions. We then reenacted these thoughts, out-loud, to create connection with the therapist community and to motivate them to act.

6 0 – T V C

S T A T I C E X A M P L E

year

2025

agency

Movember Creative Studio

team

Creative Direction: Josh Mann Creative Producer: Thomas Pike Copywriter: Kevin Lai, Motion Design: Izy Kali Content Producer: Joe Patchett Produced by Pork Store Productions: Grace Quinn, Sophie B. Directed by Hamish MacGregor