PsychDirect Branding

Creating a brand that connects people to psychologists – in minutes, not months.

problem

Getting mental health care in Australia is harder than it should be. With demand for psychologists at an all-time high, people are often left waiting months for an appointment—sometimes up to three or even six months. This delay isn’t just frustrating; it can make things worse for those already struggling. Clearly, we need a faster, more effective way to connect people with the help they need.

solution

That’s where PsychDirect comes in. This app makes it easy to find psychologists who actually have availability, cutting down those long wait times. The brand I designed for PsychDirect uses a PD monogram made from two arrows coming together over a vast map. It’s a simple, striking way to symbolize connection and direction. PsychDirect is all about helping people get the mental health care they need—quickly and without the hassle.

year

2024

agency

Josh Mann Creative

team

Josh Mann - Strategy / Graphic Design