SE Melbourne Phoenix
SE Melbourne Phoenix
SE Melbourne Phoenix
SE Melbourne Phoenix
(Literally) launching the Phoenix Members campaign
(Literally) launching the Phoenix Members campaign
(Literally) launching the Phoenix Members campaign
(Literally) launching the Phoenix Members campaign
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problem
The Phoenix are newcomers to the NBL, but South East Melbourne has the highest level of basketball participation in Australia. They wanted a campaign to turn more of their locals into Pheonix members.
solution
We demonstrate, how supporting a local team leads to human connections. Not just on game day, but every day.
problem
The Phoenix are newcomers to the NBL, but South East Melbourne has the highest level of basketball participation in Australia. They wanted a campaign to turn more of their locals into Pheonix members.
solution
We demonstrate, how supporting a local team leads to human connections. Not just on game day, but every day.
problem
The Phoenix are newcomers to the NBL, but South East Melbourne has the highest level of basketball participation in Australia. They wanted a campaign to turn more of their locals into Pheonix members.
solution
We demonstrate, how supporting a local team leads to human connections. Not just on game day, but every day.
problem
The Phoenix are newcomers to the NBL, but South East Melbourne has the highest level of basketball participation in Australia. They wanted a campaign to turn more of their locals into Pheonix members.
solution
We demonstrate, how supporting a local team leads to human connections. Not just on game day, but every day.
We created 3 unique stories, featuring South Eastern suburbs players, families and businesses. Each story was used to target a different demographic creating a broad reach through the community.
The club's "We Will Rise" platform was extended to include the broader community.
year
2024
agency
Josh Mann Creative with Passel Media
team
Creative Director/Art Director: Josh Mann Production Co: Passel Media Director: Stephen Packer Executive Producer: Adam Camporeale
category
Advertising
We created 3 unique stories, featuring South Eastern suburbs players, families and businesses. Each story was used to target a different demographic creating a broad reach through the community.
The club's "We Will Rise" platform was extended to include the broader community.
year
2024
agency
Josh Mann Creative with Passel Media
team
Creative Director/Art Director: Josh Mann Production Co: Passel Media Director: Stephen Packer Executive Producer: Adam Camporeale
category
Advertising
We created 3 unique stories, featuring South Eastern suburbs players, families and businesses. Each story was used to target a different demographic creating a broad reach through the community.
The club's "We Will Rise" platform was extended to include the broader community.
year
2024
agency
Josh Mann Creative with Passel Media
team
Creative Director/Art Director: Josh Mann Production Co: Passel Media Director: Stephen Packer Executive Producer: Adam Camporeale
category
Advertising
We created 3 unique stories, featuring South Eastern suburbs players, families and businesses. Each story was used to target a different demographic creating a broad reach through the community.
The club's "We Will Rise" platform was extended to include the broader community.
year
2024
agency
Josh Mann Creative with Passel Media
team
Creative Director/Art Director: Josh Mann Production Co: Passel Media Director: Stephen Packer Executive Producer: Adam Camporeale
category
Advertising
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see also
see also
see also
see also
