Shit Mo's Save Lives

An anthem for the follicularly challenged.

problem

The men's health charity, Movember, had 3 problems. 1_Moustaches are cool now. People don't donate their hard-earned money, so other people can look cool. They donate to people who are embarrassing themselves – for charity. 2_Many men who can't grow a moustache won't participate in Movember believeing that they can't contribute. 3_Over the course of the month Movember recieve thousands of pieces of UGC with no connective tissue to communicate to the world about why these men are growing moustaches.

solution

We lean into the truth. Moustaches can be cool. But everyone has a couple of weeks at the start that are, let's face it... a bit shit. And in a world where embarrassment raises money for charity, the more embarrassing, the better. And if you're posting a video asking for donations, and you're feeling that embarrassment, you can add this song to let the world know, that "Shit mo's save lives."

The song was uploaded to all streaming services [CLICK HERE] and social media platforms. This allowed it to become the connective tissue for any user generated content or social content that wanted to have a laugh over the awkwardness of growing a moustache.

It was also responsible for the occasional flash mob, like this one in the UK.

year

2024

agency

Movember Creative Studio

team

Creative Direction / Music Production / Lyrics: Josh Mann Director: Stephen Packer Production company: Recliner