We All Agree on MYOB

Making the celebrity endorsement work smarter, not harder.

problem

In 2025, MYOB launched their "We All Agree on MYOB" campaign with rival businesses, disagreeing on approaches to business, but agreeing on MYOB. In 2026 we were tasked with updating this campaign to include another layer of proof points.

solution

Rival businesses don't argue about BAS, cashflow or business decisions, but business PARTNERS do. What if we put them into couples therapy to air out all their disagreements... (and one important agreement).

Spot 1 — Decision Making

Spot 2 — Cashflow

Spot 3 — AI BAS

year

2026

agency

MYOB In-House

team

CD: Josh Mann, AD: Thomas White, Copywriter: Michael Skarbek, GM of BAM: Gab McKenzie, Head of Brand: Estrella Finney